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Digital marketing is the process of promoting products and services through online channels such as search engines, social media, email, and websites. It helps businesses reach the right audience, generate leads, and increase sales in a cost-effective way.

As online usage continues to grow, digital marketing has become essential for brands of all sizes. Learning the basics of digital marketing builds a strong foundation for understanding advanced strategies, tools, and trends.

This page covers the fundamentals that support long-term growth in the digital world.

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